Adpulp
Advertising News and Know-How
By David Burn
Adrian Ho of Zeus Jones is a planner, a.k.a. one who thinks deep thoughts, and increasingly shares them via the interwebs. As postmodernism tore apart the traditional hierarchies and relationships I had been brought up with, I felt a strong need to create new ones. To tie things back together into a new story, to help make sense of the world again. I think this sense of feeling adrift was quite widespread. One of the …
Continue Reading about Want To Remake Marketing? Watch The River Flow. →
By David Burn
Can you get rich working in advertising? The answer is yes, if you start a company and someday sell it for millions. Of course, there is another answer—ascend to the top of a big time holding company and make millions each and every year. According to Media Daily News, Michael J. Roth, Interpublic's chairman of the board and CEO, received $1.1 million in base salary for 2007, only about a 3% raise from 2006. The …
By David Burn
Digital advertising veterans P.J. Pereira and Andrew O'Dell caused a stir in the industry earlier this year when they left their senior posts at AKQA. Wednesday, they announced plans to launch a new full-service agency, Pereira & O'Dell. The two say their new San Francisco-based agency will offer clients both digital and traditional services, but won't sell them what they don't need, implying that both traditional …
By David Burn
John Rash, Campbell-Mithun's senior vice president and director of media negotiations, will be taking on a new role starting next week. He will be joining the Minneapolis Star-Tribune's editorial board. According to nonprofit journalism enterprise, MinnPost, Rash teaches classes at University of Minnesota, has a radio show on WCCO-AM and writes for Ad Age and the Star-Tribune. MinnPost's David Brauer questions the …
Continue Reading about Ad Guy Gets Into Editorial Business →
By David Burn
Steffan Postaer has been warming up on his blog, Gods of Advertising, for the past few months. Today he put hot iron to flesh in a post about fear. By definition the creative process is fearless. Scared people don’t make anything well except walls and weapons. Humphry Davy and Thomas Edison did not invent the light bulb to put out a fire. They were looking forward, which is what creators do. Invention is the …
By David Burn
The Association of National Advertisers has once again asked 157 senior marketers what their top priorities are. For the second year in a row, the number one response was integrated marketing communications. Here's how CMOs and other senior marketers see their challenges: 1. Integrated marketing communications 2. Marketing accountability 3. Aligning marketing organization with innovation 4. Brand …
Wherever you are in Ad Land, have a drink for our fearless leader, David Burn. It's his birthday today. David runs multiple blogs, a twitter feed, works at a cool ad agency, and goes to tons of live shows to keep up on the latest bands. He's either got more energy than anyone I know, or he lives 30-hour days. Happy Birthday big man! …
From Creativity: Paul Arden, an eccentric, revered creative responsible for some of the U.K.'s most popular advertising during his 14 years as Saatchi & Saatchi's executive creative director, died Tuesday of a heart attack. Mr. Arden, 67, left Saatchi in 1993 to start a film production company, Arden Sutherland Dodd, but continued to influence younger creatives with his first book, "It's Not How Good You Are, It's …
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