Rare Coinage

Can you get rich working in advertising? The answer is yes, if you start a company and someday sell it for millions. Of course, there is another answer—ascend to the top of a big time holding company and make millions each and every year.
According to Media Daily News, Michael J. Roth, Interpublic’s chairman of the board and CEO, received $1.1 million in base salary for 2007, only about a 3% raise from 2006. The company reported his total compensation–including stock awards, options and incentives–at $8.9 million, about a 16% increase over 2006. But an Associated Press calculation from the filing determined that Roth actually took in $11.1 million during the year–a 28% increase from 2006.
John J. Dooner Jr.–chairman and CEO of McCann WorldGroup, which includes Universal McCann–had a higher base salary than Roth at $1.3 million, also about a 3% raise from 2006. His total compensation, according to the filing, was $5.9 million–about 9% over 2006.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.