see this ad bigger [Ad for Ontario College of Art & Design via Makin' Ads] …
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Online In ’09
I mentioned yesterday that I want to see what AdPulp and social media, in general, can do in '09. My challenges are presently two-fold: A) We own a house near Hilton Head and Savannah that we need to sell or rent, a.s.a.p. b) I need to secure new income streams from a variety of sources, a.s.a.p. A win in either "a" or "b" is a big win. But let's focus on "a" for the moment. I know it might seem crazy and/or …
Due To Scoble Blindess, Men Fail To See Digital Divide, Fall Into Trap
Alan Wolk does it again. First, he comes up with the term NASCAR Blindness to describe how coastal elites fail to understand what motivates average Americans. Now, he has a new term, Scoble Blindness, to describe a similar condition that afflicts those working in the tech sector. Scoble Blindness is the strongly held belief that everyone using social media is supremely interested in what Robert Scoble* and others …
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The Steffan Postaer-Free AdPulp Post
Editor's Note: This one's for you High Jive Blake Ebel, Executive Vice President and Executive Creative Director at Euro RSCG/Chicago, wrote an essay on salesmanship for TalentZoo. Think for a moment about what great salesmen have that the others don't. For starters you sense that you can trust them. Even if it's just a little. Maybe they warned you about a product that looks good but doesn't perform well. Or they …
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While The Industry’s Artistes Measure Creativity In Cannes, And Elsewhere, The Digerati Generate Reports And Cash Checks
Seth Godin and Darren Barefoot both address measurability of online ad buys and conclude there's nothing to fear but the numbers. Here's Seth: If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working? And if they don't work, why are you running them? The time-tested response is that you're not sure, that ads are risky, that you can't tell. …
Self-Promo Ad #1
It's 2009 and we're going to see what AdPulp can do this year. And what social media can do. The impetus for this is personal, in that I moved from South Carolina to Oregon last August, worked remotely for BFG until the end of the year and am now a member of Free Agent Nation, once again. This time, I'm not looking for a job, I'm looking for business. It's a subtle but important distinction. And I'm willing to look …
Needed To Power The Inters: Black Swans With Impeccable Taste
Stephen Baker of BusinessWeek looks closely at ThisNext, a social network of shoppers, in his piece on "free labor". Laura Sweet, an advertising creative director in her early 40s, is at the center of the story. Sweet creates content for free on ThisNext, which profits directly from her labor. Gordon Gould, who runs ThisNext describes what's in it for the volunteers. "They can build their brands," Gould says. "In …
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When Bartle Bogle Blogs People Listen
Apparently, foul mouthed ad man, George Parker, keeps it clean when a reporter from The New York Times calls. Advertising agencies have dabbled in side businesses for decades, but "inventing their own brand, not dependent on clients' largess, is the big new thing," said George Parker, an ad agency consultant and writer of AdScam, a blog about the industry. As the economy worsens and ad budgets tighten, "the creation …
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