Adpulp
Advertising News and Know-How
By David Burn
Point of sale might as well be called "point of no return," because the majority of purchase decisions are made in the aisle at retail. Yet, the creative at point of sale has traditionally been weak. A fact which has led traditional ad agencies to hold their noses high in disgust. But that's changing as agencies struggle to adapt to a tough economy and the increasingly complex multi-channel mediascape. According to …
Continue Reading about All Together Now: Build Brands And Move Product →
By David Burn
David Armano is moving to Austin to work for a new company that offers clients "social business design," which is something like experience design but it's "not about marketing--it's something that goes deeper into the root of how business will need to evolve." ...what I can tell you from first hand experience working with several large organizations and brands is that there is a much bigger need that goes beyond …
Continue Reading about Armano’s Logic And Emotion Indicated It’s Time For A Change →
By David Burn
If Hugh MacLeod needs validation that he's ahead of the curve, he has it today. Hugh helped put a South African wine on the lips of European and American wine drinkers by offering the wine for free at pre-arranged gatherings of bloggers. Now Kraft Foods is doing the same with its DiGiorno flatbread pizza brand. According to Ad Age, the freezer aisle's largest-selling pizza brand is wading into social media for the …
By David Burn
How many of you subscribe to Coloribus, Luerzer's Archive or other sites that demand payment to view ads? According to Coloribus.com, the site has 10,000 subscribers. It doesn't say at what level, but given their pricing structure, I have to think 10,000 subscribers equals a lot of income. Archive too is a costly item at 99 British pounds per annum. So, why do these portfolio sites draw top dollar when there is a …
By David Burn
Todd Andrlik, the PR man in Chicago who created The AdAge 150, has been making Power Profile posts on his blog. His latest subject is my friend Rob Walker, author of Buying In, the "Consumed" column in The New York Times Sunday Magazine and Murketing, an online journal. Here's one of Walker's responses that I'm particularly fond of: How many hours a week do you spend blogging? Actually I prefer to say "writing for …
By David Burn
Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way. …
Continue Reading about You Don’t Need To Properly Pronounce “Pierre” To Go There →
By David Burn
Wieden's digital ninja, Renny Gleeson is not impressed with the shallow work being done by Axe and Skittles online. Actually, "not impressed" is much too weak a description. Let's look at the source material, shall we? So now Axe's BBH tries to go all web metafilter for their new site, following on the heels of Agency.com's blatant Modernista! rip off for Skittles. Will we get the usual round of forehead slapping …
Continue Reading about When Members of the Digerati Tire of All the Web 2.0 Bullshit, What’s Next? →
By David Burn
[via our friends at 180 Amsterdam] …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer