You might have heard that News Corp. sent Tom and Chris packing this week. With growth stunted, it's an expected move, but one that invites this question: will MySpace now become a particularly smelly soc net? Grant McCracken, for one, sees the need for new thinking in relation to new media properties like MySpace. In a new media world, the objective is not continual growth. This is because the new media …
Ad Man Sees Big Bucks In “Series of Tubes”
Portfolio is running a breezy interview with Sir Martin, CEO of WPP Group. Here's one bit of substance for you to choke on. Q. What will your industry look like in five years? A. It's going to be more dominated by PCs, internet, video content, social networking. Our competitors say it's about creative ideas. We are totally in agreement with that. But they're missing the trick--that is, the application of technology …
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BFG Plants Its Seed
An agency where you once worked is kind of like a college you once attended. Generally speaking, you want it to do well. That's what being an alum means. So, it's nice to see BFG moving an initiative forward that will help build its brand in the Savannah/Hilton Head region (and it may help the region's "Creative Coast" brand, as well). "The Creative Seed Initiative is a way to reach out and partner with the larger …
Need A Diversion? Try Social Media!
Fallon's Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday. …
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Distant Shores, Nearby Challenges
Indian advertising site, afaqs!, reports that Sir John Hegarty and Dan Wieden both made it to Goa earlier this month to speak at GOAFEST, a confab of Indian advertising execs at the beach city popular with European, Australian and American travelers. Hegarty and Wieden have both opened offices in India recently. Here's a bit on Wieden's speech: Labelling the current phase as one of technological revolution and …
The Adrants Interview: Bill Green And Angela Natividad Discuss Trans-Atlantic Internet Culture
Bill Green of Make the Logo Bigger connected with Adrants co-editor Angela Natividad who lives in Paris. They were discussing her recent Marketing 2.0 moderator gig when the differences between American and French internet cultures came up. Green says while people might "Think Globally," realistically, they blog local and sometimes forget there's life outside their own little world. BG: You mentioned that the US …
Brand Loyalty Is An Attitude And Attitudes Are Resiliant
PORTLAND--Bob Hoffman, CEO of San Francisco-based Hoffman/Lewis, and I had coffee this morning at Stumptown's downtown location. Hoffman's a fun guy to be around, especially if you enjoy discussing advertising over coffee, which of course I do. While it was early on a Saturday morning and the man may not have been prepared for a hard serve, I sent one his way (I'm like that). "Bob, you argue for the elimination of …
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The Power of Positive Word Choice
See the Opportunity is a new Firefox plugin developed by Leo Burnett's Lisbon office. When installed, the plugin removes the word "crisis" from web pages viewed in the Firefox browser and replaces it with the word "opportunity." "We want to help make the world a better place and that is an opportunity for sure," says Chacho Puebla, Leo Burnett's executive creative director. …
