"I See," a new short commissioned by Museum of Modern Art was written and created by Paul Lavoie, chairman and cofounder of the advertising agency TAXI New York. It was directed by Azazel Jacobs. …
Creative Team Slams 20th Century Ideas About Private Property
Jon and Adam invite you to steal their ideas. And it might not be a bad idea to do so. For instance, should you need a new pro-bono campaign for Greenpeace, or some other ocean saving organization, Jon and Adam have you covered. And their ideas are not limited to ads, which I love. Jon and Adam believe CareerBuilder.com would do well to create a program where customers call in and leave a message for themselves …
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Armano’s Wheel
David Armano makes really nice graphics to support his points. But what you are about to read is heresy to old schoolers. "The Big Idea" is still very much alive and well--but it's less relevant than it's ever been. Especially big ideas that start with a top down broadcast messages first. This is campaign thinking in it's finest and does not translate directly in a fragmented 2.0 world. Marketers are going to need …
Adverlesson #1: Learn To Take Criticism
George Parker, you've been personally invited to next year's "wank fest" a.k.a. leadership conference by 4As President, Nancy Hill. In a video running on AdAge, Hill says, "It's been important to me that the 4As take our critics head on." She continues, "To the incessantly negative adverbloggers out there, I realize it is your job to rattle the cage a bit, but I challenge the central premise of at least one blogging …
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Work And Learn
Mark Goldenson started an internet TV network for games called PlayCafe 18 months ago. Things didn't work out exactly as planned. Thankfully for others walking the entreprenurial path, Goldenson isn't afraid to air his laundry in public. In fact, he's offering a "post-mortem" on Venture Beat. Two of his 10 points really ring a bell with me: Content businesses suck (or: do it for love and expect to lose money). …
There Are Cash Registers In The Brave New World
Paul Isakson is in the branded utility camp. So am I, but allow me to point out the most important word in the passage below: As an industry, we have to stop just looking for ways to "build brands" through messaging and start looking for ways to actually help people have better days and build better lives. The key word is "just." Change isn't as black and white as various change agents sometimes proclaim. It's a …
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Steffan’s Curiously Strong Copy
One of the great things about Steffan Postaer and other top practitioners in the ad biz endeavoring to share on blogs is the series of spontaneous tutorials in "How To Make It In This Business" they periodically (and instinctively) make available. Postaer just offered one on the process he brings to writing ad copy: When I sit down with a brief, I begin hunting for one true thing I can say or express about the client …
The AdPulp Twitterview: @jeffdachis
The Future of Advertising. WTF?View more presentations from David Armano. Hearing about the future of advertising is getting kind of old. Maybe it's just oversaturated me, but that's how it feels sometimes. So, when Jeffrey Dachis, founder of Razorfish and serial entrepreneur, tweeted about his new colleague's Power Point above, I balked a little. Let's follow the TweetStream, shall we: JD: The Future of Advertising …
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