Adpulp
Advertising News and Know-How
By David Burn
Steve Ballmer and crew loves what Crispin Porter & Bogusky is doing for Microsoft's external image and internal morale. In a New York Times feature, Sean Siler, 39, a software engineer at Microsoft who was featured in Crispin's "I'm A PC" ad campaign says, "I've never seen more pride at Microsoft. You walk through the campus, and you see people's laptops that have 'I'm a PC' stickers on them. I walk in the company …
Continue Reading about Finally, Microsoft Competes In The Image Arena →
By David Burn
For the past 20 or so years, advertising finishing schools like Portfolio Center, Miami Ad School and Creative Circus have served as a primary route to a better portfolio and job offer at a top firm. Then came VCU and its Masters program, offering something the others do not, namely a Masters degree from an accredited university. University of Texas and University of Colorado have also been educating future ad peeps …
By David Burn
Ad industry bloat--as represented by $499.1 billion in global ad spending for 2008--is over and the industry is changed forever. At least that's the word from Sir Martin. According to The Wall Street Journal: The advertising industry "can return to what it was, but it's not going to be the same," WPP Chief Executive Martin Sorrell said in an interview following the company's first-half results. "It's not going to be …
Continue Reading about Evolution Doesn’t Favor the Weak Or the Intransigent →
By David Burn
Two weeks ago Slate's Seth Stevenson favorably reviewed Bob Garfield's new book The Chaos Scenario. Garfield, a critic in the employ of Ad Age, believes today's media kings (the one's that are still standing) are about to fall. It all portends chaos for the television industry. But Garfield foresees equal tumult in store for the big-time ad agencies. He predicts the gradual demise of the classic, 30-second TV spot, …
By David Burn
My grandpa used to ask me all the time, "What did you learn today?" Sometimes I didn't have a good answer, but he expected one, big believer that he was in the daily quest for knowledge. If he were here today to ask me, I'd say I learned about this interesting internship program where 10 Portland ad agencies work together to school 10 students over six weeks and potentially benefit one high profile client. The …
Continue Reading about Spotlight On NW Creative: Colaboratory →
By David Burn
Accoding to nycgo, legendary creative George Lois is the one ad man in America not secretly in love with Don Draper. I've been accused of being the inspiration for the lead of Mad Men (ugh!), the TV show [on AMC] about an ad agency in the '60s that depicts the exploits of cultural buffoons. So here's what a day in the life of a real Mad Man was like. I would arrive at my ad agency [Papert Koenig Lois] in the …
By David Burn
Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. I really like what Boches says here: In his time crafting ads, winning awards and helping grow an agency, Paul was pretty well known. He didn't really work at it, but certainly enjoyed the recognition. However, there are many people in …
Continue Reading about Fame Is An Ego Trap And A Needless Diversion from The Work →
By David Burn
Cheryl Berman, former chairman of Leo Burnett and current principal of the new ad agency Unbundled, will be writing recaps of "Mad Men" for The Wall Street Journal's Speakeasy blog. In her opening salvo, Berman says she walked in to Leo Burnett 30 years ago as Peggy Olsen, but walked out as Don Draper. For the record, when she did descend and allow her feet to touch pavement on Wacker Drive, Berman had to sit on the …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer