To promote its football gear on TV, online and in print, Nike harnassed to the power of story, creating a fictional high school football dream team--the Briscoe Hawks--and tapping pro football history, all in one fell swoop. The Briscoe Hawks, coached by Don Shula, are named for Marlin Briscoe, the first starting black quarterback of the modern era. Briscoe appears in the campaign as a coach along with Jimmy Johnson …
Extraordinary Sites In CA
The Communication Arts Interactive Annual arrived at the house today. NesteaIce.com (a Coca-Cola brand) by Juxt Interactive Unlike the Advertising Annual, the Interactive Annual is full of surprises. For one, most of the work awarded I've never seen before. For two, the design ideas on display are often new. Literally new. It's hard to say that about even the best print ads in the world. Plus the people, and the …
Frequent Fliers
BedJump.com is an odd little blog. It's creator, a Canadian named Chris, also has several other hotel blogs looking closely at hotel bathrooms, pools, etc. …
Location, Location, Turkey No Mayo
Startup Journal looks at one of Subway's better expansion strategies. To maintain its rapid growth as strip malls and spots alongside the freeway fill up with fast-food outlets, Subway Restaurants is increasingly moving into locations where rivals have feared -- or neglected -- to tread. In the past several years, Subway has opened inside a church in upstate New York, a handful of coin-operated laundries in …
Meet Madison Avenue’s New King Of Crass
Pete Johnson, 31, is a Brooklyn-based copywriter penning comic doodles that poke fun at the industry that pays his rent. On May 12th we took a look at his skewering of bloggers, which was fun. But his "Creative Department Douchebag" series is even better. …
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Bio Teacher Attacks Sexy Champion
A friend told me to check out Sexy Champions, based on the fact I liked his last music recommendation, Deadboy & the Elephantmen. So, I clicked over to their site and found this MTV2 spot mixed in with their indie pop: …
Pimp My Pulp
According to MediaGuardian.co.uk, one best be careful with the word "pimp," or brace for litigation. One of the largest media companies in the world is flexing its muscle to stop anyone using a phrase beginning with the words: "Pimp my ...". Viacom, which owns MTV, the worldwide music channel, has sent threatening legal letters to a website about children' sweets and a shop that sells treats for pets, which it …
Link Requests Are Lame
Satire is one of the greatest literary devices ever conceived. Wired writer, Lore Sjöberg, uses it deftly, in a funny piece on blogging's rising popularity. Creating your own blog is about as easy as creating your own urine, and you're about as likely to find someone else interested in it. One popular technique for building readership is to send e-mail to more well-trafficked blogs offering to exchange links with …
