Adpulp
Advertising News and Know-How
By David Burn
Uniforms at retail help define a brand. Last week I was at Hotel Monaco in Salt Lake City where the staff wears tie-dyed oxford cloth shirts. It's easy for me to feel at home in such a place. According to the Houston Chronicle, the world's largest retailer is now looking to spiff up its outfits. For decades, a humble blue smock or vest has been required dress for employees at Wal-Mart Stores, conveying the retailer's …
Continue Reading about Wal-Mart’s Quest To Be More Sophisticated →
By David Burn
While there's a ton of hype about online video and video for portable devices, a new study (picked up by Adweek) points out that consumers like their video best when it appears on screens built for that purpose. According to research from the Cabletelevision Advertising Bureau, watching online video ranks just seventh among users' primary PC activities. The study also indicated that ads are not interchangeable from …
Continue Reading about The Smaller The Screen The Shorter The Video →
By David Burn
By David Burn
This Ad Age piece on retail fusion is a quick look at where fast food environments are headed. McDonald's franchisees John and Karen O'Keefe watched sales flatline for most of the year at their store in Chicago's suburban Woodfield Mall while other restaurants in the fast-food chain's system pulled in gains of 2% or better. But after the couple installed a digital video-and-music system in their store, sales shot up …
By David Burn
The New York Times looks at a magazine named after a prestigious area code, which is mildly interesting, I suppose. But what really jumps out at me is Harvard's defensive stance against unsanctioned brand dilution. Harvard University spends somewhere between $500,000 and $1 million every year to protect its brand name — to keep other institutions from billing themselves as, say, the Harvard of Dog Training Schools or …
By David Burn
Ad Age is reporting on Leo Burnett's move into virtual reality. Leo Burnett Worldwide is hoping that setting up shop in a virtual world can improve its real-world results. The iconic Chicago agency -- which has absorbed the losses of long-held, major accounts such as Cadillac and the U.S. Army of late -- is opening an "ideas hub" within Second Life, a virtual, three-dimensional, internet-based alternate reality …
Continue Reading about Enter Burnett’s “Cathedral Of Ideas” With A Simple Click →
By David Burn
New York Times advertising writer, Stuart Elliott, gets off a gem of a lead in today's paper: Anolther ghost brand is seeking to shed its ectoplasm and become more corporeal. It's hard to resist reading a story with such an auspicious beginning. …
By David Burn
A leader in the promotion and delivery of urban/hip-hop digital music content, Chicago-based XtraMedium is launching a new text service called ‘Street Tags’ on its Aspire Music Network. Street Tags text messages are sent out to individuals who want to learn more about and stay-in-touch with artists, producers, and businesses such as theaters, restaurants and other retailers. Street Tags are powered by qtags™, a …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer