It’s Grind Time In Chicago

A leader in the promotion and delivery of urban/hip-hop digital music content, Chicago-based XtraMedium is launching a new text service called ‘Street Tags’ on its Aspire Music Network.
Street Tags text messages are sent out to individuals who want to learn more about and stay-in-touch with artists, producers, and businesses such as theaters, restaurants and other retailers.
Street Tags are powered by qtags™, a spam-free text messaging platform used by major companies across the U.S. and Canada. From VIP lists, to breaking news and special offers and discounts, qtags-powered text campaigns are used to connect and engage with an audience one-on-one.
For example, in Chicago, people can text the keyword ‘GrindTime’ to 78247 (QTAGS) to receive text updates on their mobile phone about local urban and hip-hop artists and performances.
[via PR Web]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.