It’s Grind Time In Chicago

A leader in the promotion and delivery of urban/hip-hop digital music content, Chicago-based XtraMedium is launching a new text service called ‘Street Tags’ on its Aspire Music Network.
Street Tags text messages are sent out to individuals who want to learn more about and stay-in-touch with artists, producers, and businesses such as theaters, restaurants and other retailers.
Street Tags are powered by qtags™, a spam-free text messaging platform used by major companies across the U.S. and Canada. From VIP lists, to breaking news and special offers and discounts, qtags-powered text campaigns are used to connect and engage with an audience one-on-one.
For example, in Chicago, people can text the keyword ‘GrindTime’ to 78247 (QTAGS) to receive text updates on their mobile phone about local urban and hip-hop artists and performances.
[via PR Web]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.