Ocean Spray, an agricultural cooperative owned by more than 650 cranberry growers, is embarking on an ambitious event maketing campaign in New York City today. "Bogs Across America" which will also visit Chicago and Los Angeles, recreates cranberry bogs in the nation's most urbanized landscapes, so city dwellers can enjoy the annual fall harvest first hand. Consumers who attend events in Chicago and Los Angeles will …
Deceptive Practices And Privacy Violations Challenged
USA Today reports on organized resistance to unchecked/underegulated online marketing. A non-profit consumer advocacy group plans to ask federal regulators Wednesday to rein in the fast-growing $100 billion online marketing industry. The Center for Digital Democracy is expected to file a Federal Trade Commission complaint asking the agency to investigate online advertisers. It also wants the FTC to force companies to …
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Ad Guys In “Ill-Fitting Pixel Clothing” Busted By Second Lifer
UrizenusSklar at Second Life Herald is pissed that Madison Avenue interlopers are claiming firsts in Second Life, when in fact they are nowhere near first. It is a case of a bunch of desperate clueless fucktards trying to show how bleeding-edgy they are, and, given that SL is the bleeding-edgy flavor of the month, they are wraping themselves in the Linden cape of bleeding-edginess. But they are being exposed as …
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Hubris
I'm not sure what they're up to, but they're up to something at The Ad Age Group. SPARK* is the fresh, new up-market resource for art directors to find photographers, illustrators and designers. This unique publication combines the imagery with the personality of each artist to give you greater insight into the artist's mind and motivation. It makes deep connections between the artists and you, connections that …
For Some, Junior High Never Ends
Agency websites tend to be pretty tame affairs, which is a sad commentary on how slow agencies can be on the uptake. Be that as it may, today I stumbled upon something I like on an agency web site--a positioning line delivered in an impactful way. Cramer-Krasselt is hanging their hat on the following sentiment: "Yes, it is a popularity contest. The brand with the most friends wins." This mantra is delivered in Flash …
Thumbs Of Fire
Barbara Ann Radnofsky is running for U.S. Senate in Texas. And she has something no other candidate can match--a book (about her campaign) written entirely on her Blackberry. Radnofsky claims she's the fastest Blackberry typist in the West, and she proved it on ABC News, taking her challenger--ABC's Mark Halperin--down hard. click to see the video Here's an exceprt from her book, The Dancer's Dead: Outside our …
Nike Ups Its Content Game
The New York Times looks at Nike's effort to meet its consumers where they live. “We’re not afraid to try new things,” said Adam Roth, director for United States advertising at Nike in Beaverton, Ore. “We focus on flying out on the bleeding edge.” “Our marketing model is evolving pretty quickly,” Mr. Roth said. “It’s fair to say we’ve gone deeper into pushing content into the world consumers are already living …
Sir, May I?
Wired is running a Xeni Jardin piece on military blogs called, "Under Fire, Soldiers Kill Blogs." Milblogs offer one of the last direct witnesses to the Iraq war from the point of view of front line soldiers -- a sharp reversal from three years ago, when the U.S.-led invasion was among the most closely-watched military attacks in history. According to Editor and Publisher, the number of reporters embedded in military …
