Adpulp
Advertising News and Know-How
By David Burn
Cause-related marketing has long been a means for the agency community to give something back. Many agencies support causes big and small with pro-bono work. Now, there's a new twist on this model thanks to Serve Marketing in Milwaukee--the nation's first and only nonprofit advertising and marketing firm, according to Utne Reader. Based in Milwaukee, Serve provides nonprofit groups-what agency president Gary Mueller …
Continue Reading about Milwaukee Ad Man Does Service Right →
By David Burn
Penguin Books U.K. is introducing the consumer generated content idea to its book design. MyPenguin "Books by the Greats, Covers by You" currently has six titles available. More will be offered should the blank covers sell. …
Continue Reading about Penguin Introduces New Coloring Books →
By David Burn
Stacey Burling of The Philadelphia Inquirer looks at a Philly-based company that seems to relish repeatedly stepping over the lines of decency. Urban Outfitters -- no stranger to controversial products -- is offering the 5-inch-long, Chinese-made gun ornament for $6 in its stores and catalogs this year. ''Bust a cap in your tree with this superglittery ornament in the shape of a handgun, complete with a satin ribbon …
By David Burn
Associated Press investigates recruitment advertising efforts made on behalf of the Central Intelligence Agency, an organization with a lot of new employees--40 percent began working at the agency after the Sept. 11 attacks. The agency started in 2002 with black-and-white ads. Last year, the agency's television ads during Washington Nationals baseball games were so quiet and unnoticeable that fans might have thought …
By David Burn
Inspired by the smashing success of Alex Tew's Million Dollar Homepage, Pete Kerr and his wife Heather and their friend from work Karys from Belfast, Northern Ireland, have launched a like concept. There are a couple of key differences from Tew's experiement. One, the money raised goes to charity. Two, everyone gets the same size display, regardless of the purchase price (although higher contributions do move to the …
By David Burn
The New York Times looks at the power of word-of-mouth today. While every brand desires this supposed state of marketing nirvana, very few know how to accurately track the activity. “The majority of word-of-mouth happens in areas devoid of microphones or cameras or any other means of actually tracking conversations,” said Jamie Tedford, senior vice president of media and marketing innovation for Arnold Worldwide, an …
By David Burn
PR blogger Steve Rubel has some interesting things to say about Weblogs Inc., now that its founder Jason Calacanis has left the AOL-owned company. Since AOL bought Weblogs Inc I feel it has started to lose that editorial bite it once had. The posts on blogs like TUAW and others have been very informative, but extremely safe. Meanwhile, Gawker Media, Weblogs Inc's chief rival, has been pushing the edge - which is what …
By David Burn
American agencies are scrambling to add Hispanic marketing to their laundry lists of services/expertise. Meanwhile global shops are eyeing opportunities in Asian markets, particularly China. According to Adweek, Bartle Bogle Hegarty has opened an office in Shanghai, China, after beginning the arduous process of obtaining government approval to do so in late 2005. BBH China launches with a staff of 18 and four …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer