Penguin Books U.K. is introducing the consumer generated content idea to its book design. MyPenguin “Books by the Greats, Covers by You” currently has six titles available. More will be offered should the blank covers sell.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.