Ad Age examines a celebrity-backed promotion designed to provoke the over-60 crowd into visiting the candy aisle more often. Coinciding with the 30th Anniversary of Elvis's death next summer, Hershey will shimmy onto the shelf a limited-edition peanut-butter-and-banana-creme variety inspired by the rock 'n' roll legend. And the rollout will be accompanied by a significant promotional outlay. The push comes as part …
VCs Make Burritos
ValleyWag keeps us informed on the latest Valley Speak. Today's term: Rollup. At least half a dozen groups, including private equity groups and entrepreneurs such as Ross Levinsohn, are establishing funds to acquire -- or roll up -- internet media companies. Here's the logic: internet advertising is booming; established media and internet companies can't buy everything, because they have a hard enough job integrating …
Direct Selling Mocked
Put The CA Down
created by The Ad Workers Local in Milwaukee [via Tom Monahan's blog, Before & After] …
Metrics On The Move
Steve Rubel warns anyone reliant on page views for income to rethink their business model before it vanquishes. The page view does not offer a suitable way to measure the next generation of web sites. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page - like Gmail or the Google Reader. This eliminates the need to click from …
Money Talks (Again)
Omnicom swooped in on another creatively-driven agency. This time, it's 180 in Amsterdam. Founded in 1998 by Managing Partners Alex Melvin, Guy Hayward and Chris Mendola, 180 Amsterdam is one of the most awarded independent agencies in the world. In 2004, 180 Amsterdam was recognized as the world's third most awarded agency at the Cannes Lions International Advertising Festival. "Led by an outstanding management …
Fight Dirty
I show you this product not because I'm particularly fond of tidying up. No, I like Dirt Devil's tagline, "Fight Dirty" alot. Whatever the sweeper's charms, the tagline is poetry in motion. …
Falco Gets Wagged
You may have heard that Time Warner named veteran TV exec Randy Falco, formerly president and chief operating officer of the NBC Universal Television Group to head its AOL division. "With his proven success in operations, business development, video programming and advertising-supported businesses, Randy brings the right tools to run AOL at this important time in its history," Time Warner President and Chief …
