CreditCheck.com sold at auction in New York City today for $3,000,000. Seniors.com fetched $1,800,000. And so on. Probably my favorite of the lot is Cantaloupe.com, which sold for $25,000—not bad for a melon. [UPDATE] The Wall Street Journal (paid sub. req.) is reporting that Business.com (the business and the domain) is now on the auction block, and could fetch anywhere between $300 million and $400 million. …
For Timex, It’s Time To Acquire More Shelf Space
According to The Wall Street Journal, Timex—the brand that takes a licking and keeps on ticking—is keeping some pretty fancy company these days. This morning, family-owned Salvatore Ferragamo SpA will open the doors of its medieval palazzo on the banks of the Arno River in Florence to Timex Group Chief Executive Joe Santana, who is expected to unveil a deal whereby the U.S.-based company will produce high-end watches …
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Wankers Get A Tan
Inimitable George "Adscam" Parker took a look at Howard "I own FCB now" Draft's video interview from Cannes. Typically, he is not impressed. He goes on and on about how he's still learning about creating the world's greatest agency, whilst taking the credit for the South African branch of FCB picking up a couple of gongs. He also says that after being in the business for over 30 years, nothing's changed. I couldn't …
Poetry Powerful Enough To Go Viral
Ernie Schenck is jazzed about JWT's animated poetry project, featuring the work of former U.S. Poet Laureate, Billy Collins. It is mesmerizing work. According to a Fast Company feature from June 2006, the project grew out of Rosemarie Ryan's and Ty Montague's efforts to revitalize JWT and their desire to see creative for creative's sake. Toby Barlow, the firm's executive creative director took his bosses' wishes to …
Wieden’s Authentic Non-Fiction
Fast Company writer Bill Breen interviewed Dan Wieden recently for a feature in the magazine. As always, Dan has some interesting things to say. FC: So in world that's saturated with marketing messages, how does a brand demonstrate that it is, in fact, authentic? Wieden: Authenticity comes from having a real passion for the thing. When we first started working with Nike, we didn't bother with focus groups and …
On Banner Blindness
The Wall Street Journal looks at the difficulty online marketers face when trying to put their messages in front of web surfers, who are conditioned to cruise right by any such claptrap. Soon after traditional banner ads started cropping up on the Web a decade ago, the term "banner blindness" followed. The phenomenon, discovered by scientists who track mouse clicks and eye movements to measure which areas of Web …
Green Is The New Gold
Ad Age is reporting that Network BBDO, Johannesburg, took home the Cannes Grand Prix in outdoor for a solar-powered billboard. What ultimately swayed the jury in the favor of the NedBank "Power to the People" work was that the solar power being collected by the billboard was helping to power several community buildings, including a schoolhouse. That the work made a difference in the community made all the difference …
When You Don’t Own The Pipes, Aggregate
Scott Karp explains the importance of aggregators to content producers, particularly to newspapers who, with some notable exceptions, don't quite get it. Publishing 2.0 gets 73% of its traffic from search and referring sites, which include aggregators like Techmeme. Some of my content is also syndicated in full text on Seeking Alpha, Yahoo, and Digital Media Wire (with links back to the site, which yield significant …
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