Ad Age: Time Inc. on Tuesday slashed 105 employees from its rolls, including some of its highest-ranking, most veteran publishing executives. Richard Greenfield, an independent media analyst who follows Time Inc. parent Time Warner, called today’s developments very logical. “To scale down or to reduce your cost structure at a time when the revenue outlook is generally uncertain is the correct strategic move for Time …
Seth Godin’s New Plaything
If Squidoo is any indication, advertising is a popular topic. Currently there are 20 so-called "LensMasters," which is an optically-challenged way of saying the site features 20 so-called experts who maintain a page about advertising. Some established bloggers are using their new Squidoo page to further market their offerings while providing a closer look at themselves, which in many cases is missing from their own …
Pepsi Favored On Wall Street
USA TODAY: Investor confidence in PepsiCo finally put the No. 2 beverage maker's market capitalization ahead of Coca-Cola for the first time Monday. Pepsi closed up 31 cents at $59.31 to give it a market capitalization of $98.4 billion. Coke closed down 36 cents to $41.15 for a market capitalization of $97.9 billion. The shift reflects Wall Street's ongoing taste for Pepsi's diversified portfolio of beverage and …
Lazarian Roundup
• Some bad news for Cramer-Krasselt/Chicago. Late Tuesday, the agency said it was terminating its relationship with fast-food chain Popeyes Chicken and Biscuits, because the account was no longer "profitable." The account was supposedly worth $7 million in billings to C-K. The agency said it is re-evaluating its client mix and reallocating resources. • Weber Grill Restaurant has named Hoffman York/Chicago to handle …
Wandering The Halls
Ad agencies are kown for their creative workspaces and interior design. Art director, Derek Nelson, shows us his work place, the Dallas agency formerly known as Temerlin McLain. See all the images from Nelson's t:m photoset. …
Well Poached
You know the Google Adwords we run on this site? Well, one firm just caught our eye with a creative use of text. Crispin Porter is busy Think Tank 3 A Modern Day Think-Shop www.thinktank3.com In case you've never purchased Adwords before, one needs to supply Google with several terms that people are likely to search for. In the case above, Think Tank 3 will be returned when one searches for Crispin Porter. …
So That’s What The McWiFi Is For
International Herald Tribune: If Walt Disney has its way, McDonald's Happy Meal toys could be replaced with portable media players that hold Disney movies, music, games or photos, according to a pending patent application. Users could add files to the devices by earning points with food purchases. The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media …
What’s FedEx Gonna Do? Sue?
Dear brand manager, you don't "own" your brand, the consumer does. And here's what some consumers will do with it, if they so choose. from Lifehacker: Rather than use up strip after strip of scotch tape, or hit the mailroom for packing tape, take one of those FedEx airbill pouches, stick your hand in it like a mitten, pull off the adhesive backing, and voila! giant lint trap. Pat yourself down, and you’re good to go …
TDA, You’re About To Have Some Company
Adweek: MDC Partners' Crispin Porter + Bogusky is opening an office in Boulder, Colo., in July, said Chuck Porter, shop chairman, who disclosed the new venture at an agency-wide meeting this morning. The decision to launch in Boulder comes after the agency's addition this month of the $400 million North American Volkswagen account. However, Porter said the outpost is not intended to service a particular existing or …
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You Want Web 2.0, Amazon’s Got Web 2.0
John Battelle believes something big is going on with Alexa, and I'm inclined to agree. Alexa, an Amazon-owned search company started by Bruce Gilliat and Brewster Kahle, is going to offer its index up to anyone who wants it. Alexa has about 5 billion documents in its index - about 100 terabytes of data. OK, step back, and think about that. Anyone can use Alexa's index, to build anything. But wait, there's more. …
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