In what seems like an obvious move, The Toronto Star is planning a revamped approach to selling newspaper advertising, including a switch to modular ads and sectional pricing, starting Jan. 1, 2008. Sectional advertising means ads will run in sections selected by advertisers and a separate rate card will be developed for each section tied to readership and demographics. Fred Forster, president and chief pioneer of …
Virgin Gets Endorsement From Some Of The Bloatosphere’s Finest
Click To Play Lauging Squid points out that a group of high profile geek bloggers are starring in the latest spot from Virgin American. Xeni Jardin, Cory Doctorow, David Pescovitz, and Mark Frauenfelder of Boing Boing; Pete Rojas of Engadget; Alex Albrecht and Kevin Rose of Diggnation all appear, or I should say their cartoon self appears. …
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Straight Talk For A Crooked Time
Catharine P. Taylor points out that Boston-based Modernista had a hand in creating BusinessWeek's new print edition, which debuts tomorrow. That's pretty cool, but I like it anytime an agency breaks out of the ad box. The news got me to click over to the agency's website and I found their mission statement prominently displayed. We believe advertising is more an art than science and that truly great creative work is …
Jack Knows Jack
David Kiley of BusinessWeek looks at Jack Daniel's success overseas. For Pok Rui Bin, 29, drinking Jack Daniel's Old No. 7 after 12-hour workdays in Beijing means mixing it with green tea. What appeals to Pok about the Tennessee whiskey, he says, is the smooth smoky flavor, "and how it's hand-crafted and all comes from this one special place…I love that American West stuff." Allowances can be made for Pok's poor …
Roy Spence—American Populist
“What you stand for is as important as what you sell.” -Roy Spence Roy Spence is a character. He's also the "S" in GSD&M, one of America's premier advertising agencies. Roy is presently away from Idea City. Yet his ideas are flowing. He's on a 20-plus miles a day walk across America, where he's seeking to connect with the goodness that is America. At the heart of America is the central truth that when we are our …
Excellence NB2B
Colle + McVoy won a CEBA Awards Best of Show for this killer headline: My friends Chris Rock and Gale Venosdel at Marlin & Co. also scored at CEBA. Their "Pickle Productivity" ad for Vlasic won its category (single page print with a media budget greater than $100,000). According to Chris, Gale is now working at Littlefield in Tulsa (which reminds me to get in gear and dust off our old series, Agencies in Strange …
Don’t Be The Last On Your Block To Integrate A Soc Net
Hoping to woo shoppers who say eBay Inc. has lost its folksy appeal, the world's largest online auction plans to launch its own version of a social networking service Wednesday and is promising other customer-friendly features by year's end. The "Neighborhoods" feature encourages users to post photos, product reviews, tips and responses — creating a far more visual and interactive experience than eBay's text-based …
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Bands Understand Relationship Marketing Better Than We Do
Matthew Creamer at Ad Age examines Radiohead's bold "name your price for our new album" move. The Radiohead news is a big reminder of the power of customer loyalty and how it extends even to crucial issues such as pricing. Other small-scale indicators also suggest that consumers, despite being depicted by record labels and movie studios as a thieving bunch of copyright violators, are willing to pay even when they …
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