Adpulp
Advertising News and Know-How
By David Burn
5280 is a lifestyle magazine serving the Denver market. The title's editor and publisher, Daniel Brogran, writing in Folio describes his magazine's commitment to investigative journalism. To do this kind of work, we've had to more than triple our staff and increase our editorial budget by nearly $1 million per year. But we've seen a tremendous return on our investment. In the last four years, 5280's paid …
Continue Reading about First You Report, Then You Sell Ads →
By David Burn
Adweek has outlined what it considers to be the top ten industry trends for 2007. This one, in particular, caught my eye: DATA IS KING "Content" is no longer the be-all, end-all in the digital age. The growing number of social networks and marketers interested in targeted, relevant messages has given rise to a new proclamation: data rules. Excuse me Adweek, are you high? Data doesn't grow on trees. Content pulls …
By David Burn
By changing his title from chairman and chief creative officer to global director of media arts, TBWA's Lee Clow is making a point about the future direction of the agency business. "The next few years, which I have described as the next 'creative revolution,' are going to be the most exciting the advertising business has ever seen." [via Adweek] …
Continue Reading about It’s Official, We’re In The Media Arts Business →
By David Burn
Just about every agency in the world still leans on a brochureware site to tell its story. There are some notable exceptions—Hill Holiday scrapped the corporate site altogether in favor of a blog. Other agencies are augmenting their brochureware site with things like a MySpace page or YouTube account. Of course, several now have blogs. While Agency Spy was bored with the content in the following video from Arnold, I …
By David Burn
In today's Sunday Business section, one will find a long article about Google's "cloud computing" strategy. Google is betting that consumers and businesses will move from being chained to one's desktop to a more flexible internet-based system of working. cartoon by Tom Bower With the proliferation of mobile internet tools, and the fact that one will increasingly rely a handful of devices, rather than one desktop …
Continue Reading about G-Wizards Dance While The Emperor Feasts →
By David Burn
Scott Karp consistently offers the most cogent analysis of new media in the bloatosphere. The guy is good. It seems like everytime I visit Publishing 2.0 he has well crafted arguments for me to chew on. Last night I chewed on his "I don't use Twitter anymore" piece and it resonates deeply. In fact, I tried to make a similar post earlier this week about all the apps that aren't working for me, but it didn't come …
Continue Reading about The Social Web May Have A Glorious Future, But It’s Still A Ways Off →
By David Burn
Publicis Groupe CEO, Maurice Lévy, was asked by Vint Cerf, internet pioneer and chief evangelist at Google, to peer into the magic looking glass and describe the future of technology. The Guardian has his response. Five years is an eternity in technology, but from our vantage point a few things are clear about what the internet and internet advertising will look like in 2012. One, virtually all media will be …
By David Burn
I happened to stumble upon the following passage from Douglas Holt's book, How Brands Become Icons: The Principle of Cultural Branding today. To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and …
Continue Reading about Ditch The Portfolio. What You Need Is A Scrapbook of Cultural Activity. →
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