Data Rules (But Not By Itself)

Adweek has outlined what it considers to be the top ten industry trends for 2007.
This one, in particular, caught my eye:

DATA IS KING “Content” is no longer the be-all, end-all in the digital age. The growing number of social networks and marketers interested in targeted, relevant messages has given rise to a new proclamation: data rules.

Excuse me Adweek, are you high? Data doesn’t grow on trees. Content pulls people in and without it, there’s nothing to count.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.