Don’t Try This At Home

USA Today knows how to write a lead.

There’s a new twist on consumer-generated marketing: Ellen DeGeneres-generated marketing.

Chris Bryant, 23, now starring in his own Nike ad, got the gig thanks to the funny woman’s interest in his unusual abilities. With Bryant appearing as a guest on her show, she rang Nike CEO Mark Parker during the broadcast and pushed the company to make an ad. The rest, as they say, is history.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.