Adpulp
Advertising News and Know-How
By David Burn
According to The New York Times, Subway is suing Quiznos and iFilm, for running less than flattering content about their sandwiches. The spot shown above was the winning entry in a 2006 contest conducted by Quiznos. Its creators won $10,000, and their video was shown on VH1 and on a giant screen in Times Square on New Year’s Eve in 2006. …
Continue Reading about Quiznos Consumers Depict Subway in a “Disparaging Manner” →
By David Burn
Ad man Jerry Della Femina owns a restaurant and a free weekly newspaper in The Hamptons. According to Newsday, his newspaper is causing trouble for his restaurant. A recent column about Democratic presidential candidate Hillary Rodham Clinton in a free weekly owned by Hamptons luminary Jerry Della Femina so infuriated members of the East End Gay Organization that they canceled a fundraiser in Della Femina's …
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By David Burn
Paul Martecchini, formerly of Yahoo, appears in a video on Brandweek to help brands understand how to play on soc nets. There's a lot of what NOT to do, but then Martecchini points to how Adidas rolls. Martecchini says, "Nobody one wants to join the social network of a corporation. It's too impersonal." He believes brands need to let real people do their social networking for them; hence the appeal of Adidas' …
Continue Reading about Brands Aren’t Social. But Brand Advocates Are. →
By David Burn
Steffan Postaer, in an otherwise nice piece on his dad's legacy at RPA, wanders off into a rant about integration. Pops couldn’t keep up with the times. The brave new world of banners and microsites was too much for him. Time to let the Facebook generation take over. Social networks are where it’s at. Give them something viral. Integrate or die! Or recognize, as my father did, that integration is just a word we …
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By David Burn
Stuart Elliott's Monday morning wake up call is all about how clients and Madison Avenue saw "the recession" coming a mile away and have already adjusted accordingly. Whatever. Let's click over to where the action is, shall we? LA Times Staff Writer, Alana Semuels, paid a visit to the Rubicon Project's offices, where "dozens of twentysomethings in jeans crowd around tables in one big room, hunched over laptops, …
By David Burn
LA Times takes the phrase "integrated marketing" to a new place with a piece on content's role in creating compelling advertainment. Younger viewers are "less married to traditional long form shows and, as a result, more receptive to different forms of content as long as the content is engaging and entertaining," John Shea, executive vice president for integrated marketing at MTV said. "Overall, the audience is very …
By David Burn
Ad Age looks at an age old truth about mature brands. They need to get new customers in the franchise in order to survive. Talk about a marketing conundrum: Revive Colt 45 malt liquor -- once seen as an exploitative product that preyed on the urban poor -- as an edgy choice for young hipsters. But Pabst Brewing Co. is trying to do just that, with a campaign from Seattle boutique Cole & Weber. To appeal to younger …
By David Burn
Even though it's been around for a while, I just found my way to TwitterLit, a site that offers the first sentence from an unidentified book. Provided that the sentence is less than 140 characters, which is Twitter's size limit for text. This offering capitalizes on the widespread like of word games and puzzles. Presently, TwitterLit has 2420 followers on Twitter and offers 541 updates, or posts, each one linked to …
Continue Reading about Today In Twitterverse: Guess Before You Buy →
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