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David Burn

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Hey, Let’s Manufacture Products, Someone Else Can Offer Services

Brian Morrissey of Adweek reminds us that ad peeps are often restless souls with gigantic ambitions. A half-dozen executives from the London operations of DDB, Naked Communications, Isobar, Tribal DDB and Diageo have joined forced to launch AnalogFolk, a shop that is dedicated to what it is calling "communications products" that meld digital technology with real-world interaction. Unlike regular bits of ad messaging, …

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Walking The Spanish Language Talk

Agencies are regularly asked during new client presentations, or offhand over dinner, if they have experience marketing to the Hispanic community. It's "the other" hot topic, along with online ad spending. Lou Lopez, VP, consumer and business insights at Synovate told Ad Age: "A big thing is how you treat Hispanics," Mr. Lopez said. "Hispanics expect to form a relationship with their bank. American consumers are …

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It’s Not An Ad, I Promise

According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills. A&E, Electronic Arts, Viacom's Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets. "Content and functionality are the new creativity—it's not about whether you have a whiz-bang rich …

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What A Waste

According to World Advertising Research Center, marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007. Asi Sharabi of No Man's Blog believes "marketers are trapped in a vicious negative feedback of ineffective campaigns and ineffective measurements." What's your read? Would improved measurement allow you to get more creative? …

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Why Agencies Need To Become Content Creators

PR man and Ad Age columnist, Steve Rubel, envisions a world where agencies are disintermediated by media companies. Today nearly every media company (91%) offers some kind of "agency-like" services. This includes former untouchables like idea generation (88%) and creative development (79%). The image of media companies as lumbering dinosaurs lingering toward extinction in a world of infinite content is downright …

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