Los Angeles Times is on top of breaking news in QSR land. The owner of Arby's said today it is buying Wendy's International Inc. in an all-stock deal worth $2.34 billion that comes after the burger chain's board rejected at least two earlier offers by the company. Triarc Companies Inc., which is owned by billionaire investor Nelson Peltz, will pay about $26.78 per share for the company, which has about 87 million …
No Bees, No Pollen, No Fruit, No Insanely Delicious Ice Cream
It's important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign. For an overview of the environmental problem, see this 2007 New York Times article. …
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Wired Reaches For The Moon
Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today. "The mission of this magazine is the same as it was in 1993 when it was founded," he told me. "We're NOT about technology -- we're about how technology is changing the world." He explained that Wired has two objectives for all of its stories: "Amaze us, and tell us …
Wonderful Discomfort
Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz. Jan Jacobs, co-founder, Johannes Leonardo, had this to say: Leo and I started the company because we feel it's the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value to their clients. I think through the years, testing methodologies, …
A Clown Suit Is Still A Suit
Would you trust this "joker" with your brand? According to Creativity, many big time brands do just that. By the way, Andrew Bancroft, a copywriter at Goodby Silverstein & Partners, is a former member of of the San Francisco-based sketch comedy group, Killing My Lobster. …
No, It’s Not An Ad For Phone Sex
Undercurrent is a social interactive think tank. They help brands and agencies understand and engage with a new generation of consumers that were born digital. It's also where Julia Roy works. Did I mention it's where Julia Roy works? Steve Hall did. …
Most Profitable Companies In The Fortune 500
Well run oil, financial services, technology, retail, health care, communications and consumer packaged goods companies are making money. Here's Fortune's list of most profitable companies: Exxon/Mobil GE Chevron J.P. Morgan Chase Bank of America Microsoft Berkshire Hathaway Wal-Mart AT&T ConocoPhillips Goldman Sachs Johnson & Johnson IBM Procter & Gamble Altria Group Pfizer Wells Fargo Cisco …
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Talk About The Corner Office
Robert Birge, CMO of IMG, talks to Adweek. [via Adverganza] …
