According to Ad Age, Coca-Cola is looking to save between $400 million and $500 million a year by the end of 2011. And it's looking to find some of those savings in marketing. According to The Wall Street Journal, General Motors, the nation's fourth largest advertiser—they spent $2.1 billion last year—will also be making deep cuts. GM cut their ad spend by 24% from 2005 to 2006, and another 7.7% from 2006 to …
Ad Men. Circus Characters. What’s The Diff?
We're terribly late to this story, but it's worth picking up on. Did you know that Alex Bogusky looks to P.T. Barnum as an insipration? Yep. In fact, CP+B calls their attention-getting antics Hooplanetics, a term that simultaneously pays homage to Barnum while laughing at Tom Cruise and crew. Bogusky and friends even wrote a book about it. Sadly, the book was only made available for a short while. Amazon and all the …
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Canadians See Things Differently
For more on sexy Subes, see SexySubaru.ca. [via Globe and Mail] …
Free Personalized Radio, Anytime, Anywhere
According to Adweek, Pandora is scoring big with the release of its iPhone App. Pandora has streamed 3.3 million songs to iPhone users since the launch of its new mobile application, making it the third most popular such app for the red-hot device. As of July 14, the company had registered 180,000 new users, and more than 200,000 new stations had been created on the iPhone. Pandora executives claim that the company …
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Social This, Social That
Gareth Kay of Modernista! draws the distinction between social media and social brands. I don't really get the distinction, but I do understand the following passage. It means building brands that are inherently open, generous and want to include you. It means developing communication that lets you join the dots and complete the story rather than telling you what to do (in the same way at every point of contact). It …
This Is An Ad
"Everything has become advertising. And everyone an advertiser." -from the sidebar of This is an ad It can be difficult to determine what's an ad and what's not in today's media environment. Thankfully, This is an ad helps bring some clarity to the mess we're in. …
Walmart-Style Travelogue
Agency Tart reporting from the front lines of Adlandia, confirms that this is a tough business. In Boston today for a huge online branding presentation to my biggest client. My nemesis agency was there as the client’s overall brand presence. What corporate ass-kissing fuckheads. Anyway, our travel booker-person made me share a room with a project manager on the team. Agency Tart does not share rooms. We all got …
IT Meltdown Wreaks Havoc in San Francisco
The Guardian is reporting that Levi Strauss announced a 98% drop in second quarter profitability and a 19% decline in US sales. The culprit, other than tight-fisted consumers, appears to be the company's IT operation. A software disaster stopped all product deliveries in the US for seven days earlier this year. David Bergen, Levi's chief information officer, who came on board eight years ago to reconcile the …
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