Ad Men. Circus Characters. What’s The Diff?

We’re terribly late to this story, but it’s worth picking up on.
Did you know that Alex Bogusky looks to P.T. Barnum as an insipration?
Yep. In fact, CP+B calls their attention-getting antics Hooplanetics, a term that simultaneously pays homage to Barnum while laughing at Tom Cruise and crew.
Bogusky and friends even wrote a book about it.
Sadly, the book was only made available for a short while. Amazon and all the other online vendors are plum out.
I didn’t check eBay. It might be had in that venue. If that doesn’t work, Josh Spear will sell you his copy.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.