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Good Thing It’s Not Called Blue Roof Inn
After Red Roof Inn was sold last year to a private equity group, the new management team wanted to break out of TV advertising, in favor of a more integrated approach. They found it in a celebrity endorsement deal with country artists Phil Vassar and the group Little Big Town, according to The New York Times. As part of a multimedia campaign, the voices of Mr. Vassar and the members of Little Big Town can be heard …
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Adlandia Is Populated By Bloggers
As you might have noted at one time or another, the AdPulp sidebar is full of links to other ad blogs. By contrast, The Daily (Ad) Biz is offering a sharply condensed A-list, which you might also find edifying and/or utilitarian. I like the selections he made, for sure, although if I made such a list, I'd have to include The Denver Egotist, Adverganza, Ouroboros, Scott Goodson, Brains On Fire and Bad Banana …
Unusual Retail Signage
Fairly Honest Bill's is a used furniture place on MLK and Burnside in Portland. Bill wants to let you know where he's coming from before you enter his environment. …
The NRA Weighs In
Bring The Goods. Get Paid. Period.
According to Ad Age, pay isn't yet under pressure at the agency management level. But agencies might be tightening their hiring standards. "People are looking for mature, aggressive, in-command personalities," Sharon Spielman, managing director at recruitment firm Jerry Fields Associates, said. "I think when the economy suffers, they're more concerned about stability and experienced management people who can command …
Union Square Ventures Gets Times Treatment
The New York Times ran a feature piece on Fred Wilson's venture capital firm in yesterday's edition. On his blog, Wilson says, "The last thing we needed was a puff piece saying we were the best VC out there or something. I've had that story written before and when it turned out not to be true, I've had it rubbed in my face." I don't think Fred has much to worry about this time around. The Times points out that three …
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Best Media Buy
Pandora is cashing in on the popularity of its iPhone application. Since it's introduction last summer, Pandora has been the 3rd most popular download on the iPhone. Now Best Buy and Beck’s beer are purchasing exclusive rights to advertise on the new mobile platform: Best Buy for the next thirty days, and Beck’s for the subsequent thirty days. “Pandora is out in front of this emerging platform which they …
