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David Burn

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Wrapped Up In (And Transformed By) Brands

In today's New York Times Magazine, "Counsumed" columnist, Rob Walker, examines at an academic study that indicates brands may have the power to shape our behavior. Not just purchasing behavior, mind you, the concept being forwarded claims that certain brands can make us run faster, jump higher, think more clearly, and so on. The upshot of the original study, and numerous replications, was that the subjects …

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Passion For Your Customers Is What It’s All About

Gary Vaynerchuk, host of Wine Library TV, an offshoot of his family's New Jersey retail wine business, helps Fast Company readers get to the bottom of what makes a great web show. You have to feed your community. That's your differentiators from somebody that's on television. One of my key successes at first was answering every e-mail. I'm way behind, but I still do. You've got to spend so much time on the community …

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Portland On Mobile App Map

Excited by a new Obama app for the iPhone, Rick Turoczy, a.k.a. "The Silcon Florist," points out that Portland is rich with mobile application developers. While the (Obama for the iPhone) application is an impressive feat for a volunteer effort (or any effort for that matter) what I think may be even more interesting—and (Raven) Zachary, arguably the premiere consultant for all things iPhone, agrees—is the underlying …

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Muffins Find Sponsor In Media Brand

The Atlantic is spending $1.5 million to advertise its highbrow offering. Apparently, one of the media buys is the local bakery. The ads for The Atlantic in unexpected locales like bodegas are meant to reach media buyers where they eat, buy takeout food and shop. Those are “places where people’s brains are most at rest,” said Michael Fanuele, managing director for strategy at the magazine’s creative agency, Euro …

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Republicans Claim To Be Populists. Bud Light Claims To Be Drinkable.

I used to work on the Coors business, so I know how hopped up the Goldenites are on the concept of drinkability. If the idea is foreign to you, simply put the theory is it's easier to drink more beer if it's properly watered down and too cold too taste. Now Bud Light wants some of the drinkability action, according to Adweek. The new work seems to be a response to MillerCoor's strategy to take on the No. 1 beer brand …

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Surprise! Congress Does What Wall Street Wants.

Earlier this week when the House defeated the Wall St. bailout, I thought we might be glimpsing a populist uprising. Wrong! According to NPR, the U.S. House just passed a $700 billion financial rescue package by a vote to 263-171, paving the way for the government to start buying up troubled assets from financial institutions caught on the wrong side of record home foreclosures. Rep. Michele Bachmann (R-MN) is …

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Is The Google Drinking The Starbucks?

Advertising The Google seems about as necessary to me as advertising air. Apparently, this thought is also alive inside the company. According to The Wall Street Journal, Google founders Sergey Brin and Larry Page killed a "splashy TV ad" last summer that was meant to run during the Olympics. But there are signs that the internal debate is causing Google to shake-off of its reluctance to advertise. The search giant …

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