Bloggers are powerful people. They help drive purchase decisions. Caroline McCarthy, of CNET News, reports: A new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend. It's good news for BuzzLogic, which tracks blogger influence for clients and has seen …
A Citizen Clown Who Takes It To The House
Joel Moss Levinson has fashioned an occupation out of thin air. He enters consumer generated media contests sponsored by brands. And he wins them. Consistently. According to The New York Times, Levinson, a.k.a. "Happy Joel" has won more than $200,000 in cash, trips to Budapest, Buenos Aires and Copenhagen from Delta Air Lines; an iPod from the American National CattleWomen; and $6,000 from the Israel Project, an …
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Spotlight on NW Creative: Stumptown
Stumptown Cofee enjoys a unique position in consumers' minds. Their offering is so distinctive, the brand needs next to no traditional advertising. Yet, the pieces they do choose to use like the old-fashioned postcard above or their newly redesigned website express the brand's values perfectly. …
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Pitch Sarah Lane (She’s a Free Agent as of Today)
Revision3 is making some changes to its lineup. As you may have heard, today we had to make some tough staffing decisions as we ended the run of a few of our shows. For our long-running Photoshop show Pixel Perfect, it’s the end of a show that’s done over a hundred episodes, and delivered essentially a graduate level course in graphic design and technique. For PopSiren and Internet Superstar, it’s the end of 2 shows …
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Slam Dunkin’
Dennis Hahn at ID Branding in Portland, OR thinks Dunkin' Donuts could have reached deeper into its toolbox than to challenge Starbucks on taste. ...this campaign reeks of the same old tired ad-driven approach. And a taste test no less! Is this the best you could do? According to Ad Age, the chain has gone after Starbucks before, poking fun at the snob factor associated with the premium chain. At the dedicated …
Bacon In A Bottle
Bacon Salt is a fat free, zero calorie, low sodium, vegetarian, Kosher, seasoning salt that makes everything taste like bacon. Bacon Salt is also the focus of Brian Morrissey's new article on small companies that use social media to their benefit. …
Duck Overplays His Hand and Other Tales of Mad Men
Season two is a wrap. Damn these things fly by quickly. …
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Agency Shakey Shakey
I remember thinking about five or six years ago how if I went to a digital shop, I'd be pigeon-holed in their creative cul de sac. WRONG! According to Ad Age, digital shops are now beating traditional shops for agency-of-record status. While most clients still seek best-in-class specialists for every discipline, more are showing interest in digital agencies to serve as the lead on integrated communications efforts, …
