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David Burn

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Measuring A Campaign’s Vital Signs Is The Cost of Doing Business

I've been a fan of Randall Rothenberg for 14 years now--even since he introduced me to A.J. Liebling's unforgettable quote, "fortune swims not in the mainstream of letters, but in the shallows, where the suckers moon." The author and journalist now heads the Interactive Advertising Bureau. As such, he makes important speeches from time to time. He made one yesterday in Manhattan at the Audience Measurement …

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Higher Education Leads Agency To Significantly More Income

New agencies fail all the time. Rarely do they land a $220 million account just months after opening their doors. According to Ad Age, San Francisco startup Pereira & O'Dell is one of the lucky ones. The shop, formed by former AKQA staffers, has been tapped as the lead creative agency for the University of Phoenix, a for-profit educational institution owned by Phoenix-based Apollo Group. Pereira & O'Dell beat out …

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Figure Out How To Boost Newspaper Revenue, Become King.

What does it feel like to be a tycoon? Does one feel all powerful, or is it just the opposite? Does one let their large pile of money become a 24-7 distraction? We could ask Samuel Zell, but he's kind of busy right now. You see, the media company he purchased in 2007 isn't doing well at all. In fact, The Tribune Company--owner of Los Angeles Times, Chicago Tribune, Baltimore Sun, several other newspapers, local TV …

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IBM Seeks To Solve World’s Pressing Problems

Can we pause a minute to reflect on the IBM brand? What's your perception of this important company? You'd have lots of company if you said, "conservative," "entrenched," or "no longer relevant." You'd also be way off mark. Business Week is offering an optimism-filled story about IBM and its plans to capitalize on the worldwide need for infrastructure upgrades. It's a timely and inspiring story about American …

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Heard It In A Love Song, Can’t Be Wrong

Mark Wnek, chairman and chief creative officer at Lowe/New York, is in love with mcgarrybowen, as his Hallmark card of an Adweek column makes perfectly clear. Allow me to transport you to the Starrett-Lehigh Building in Manhattan's Chelsea district and the offices of mcgarrybowen. In the middle of all the doom and gloom, this powerhouse has just been bought by Japanese giant Dentsu for a rumored $200 million. That's …

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Today In Twitterverse: Reporters Report

@brianstelter of The New York Times took note of @onemoreryan's tweets last week as they related to CNN's proposal to offer an alternative wire service to newspapers across the country. Apparently, The Spokesman-Review editor was using Twitter to "broadcast" his opinions from inside CNN headquarters, a practice that Stetler (and presumably CNN) questioned. CNN, a division of Time Warner, invited several dozen …

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McCann Invites Clients To Its Barrio

McCann is unveiling a new division this month, called Barrio, that will specialize in marketing products to those on the bottom rungs of the economy, from Mexico to Chile. According to The Wall Street Journal, McCann's move comes as multinational companies increasingly consider such "emerging consumers" as a big opportunity. But these consumers' tastes, habits and needs remain largely an enigma to global …

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