My head is spinning because I just encountered two women in content development--my field!--that impress me with their thinking about the practice. Writing on A List Apart, Kristina Halvorson of Brain Traffic says: Who among us is asking the scary, important questions about content, such as "What's the point?" or "Who cares?" Who's talking about the time-intensive, complicated, messy content development process? …
All These Lame Promoters Everywhere I Look/The Horror!
George Parker is writing for PSFK. Don't worry, it's the same piss and vinegar that you'll find on AdScam/The Horror!, just in a much prettier bottle. Taking part in a recent PSFK Conference, my presentation concluded with an audience discussion session. The first comment from someone in the crowd was, "With all the years you've been in the ad business, you must have seen many changes." I was about to explain that …
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Today In Twitterverse: Yet Another Facebook Story
Normally, I shy away from small penis jokes, but this one's pretty good. …
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MySpace Is Money
Catharine P. Taylor, aka the Social Media Insider, watched Chris DeWolfe and Tom Anderson answer Charlie Rose's questions about MySpace last night. It's a 32-minute tape, well worth watching in its entirety. When asked about competing with Facebook, Anderson says they're not, that FB isn't primarily interested in making money, whereas they are and always have been. Taylor adds some depth to the MyFaceSpace …
Agency Exec Plays the 1-800-Sharpener Guy
Marin County's San Francisco's Duncan Channon (Birkenstock's agency of record) reminds us to "always oil our stones." Probably good advice. …
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Lifestyles of The Still Pretty Damn Rich
Wall Street is more than a street in New York, just as Madison Avenue is more than a street in New York. In fact, a large part of Wall St. now exists in Charlotte, NC--The Queen City. Which is perfect really. Bankers can move money around in Manhattan by day and be back at Lake Norman for ribs and cocktails by sundown. Unless said bankers have to fly commercial and negotiate the nation's airports. Then all bets are …
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cleveraffordablememorableprovocative
"Fortune favors the brave." -Virgil Inside Fallon's Minneapolis headquarters, staffers are repeating the words of Virgil, the Roman epic poet, in hope that they may also "live" these words. According to Minneapolis / St. Paul Business Journal, Fallon's chief marketing officer Rob Buchner said: Fallon tries to keep its advertising campaigns clever but affordable, and that ad firms that do the same will be served well …
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How To Wisely Invest $5 Mil.
Promotions are often, but not always, based on a free giveaway offer. If it's a sweepstakes, there's glitz in the offer itself, but the prize is terribly remote (only a handful of winners). Price promotions, on the other hand, are hard to beat, especially when they strike a cultural nerve and are backed by a Super Bowl media buy. According to Ad Age, Spartanburg, SC-based Denny's is caught in the same slump as the …
