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David Burn

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“No Logo” Was A Primer, Now We’re On To “No Product”

Journalist John Hockenberry, writing in Metropolis Magazine, wonders "how designers participate in an economy of no product?" Twenty-nine years after George W. S. Trow envisioned an era of no context, it is suddenly possible to discern an economic era of no product. For most of the postwar era, design and marketing have been all about creating aspirational narratives with the aim of getting people to make purchases. …

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Free Idea # 1: Enough With the Drawn Butter

One of the world's favorite crustaceans is in need of a new image. With a global recession on, people simply aren't buying lobster like they once did, despite steep drops in retail pricing. According to the Canadian Broadcasting Company in January, processors had frozen lobster worth at least $30 million in their freezers, mostly in P.E.I. West Nova MP Gregg Kerr points out lobster has recently been about the same …

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You Can Count Your Friends On Your Fingers And Maybe A Few Toes

"I know who my friends are. What's confusing us is how the Web is strengthening our loose ties" -Jeff Dachis, founder of Razorfish David Armano heard the above words at SXSW this year. This struck a chord with me. Most of us intuitively know who our friends are. They're the ones we feel comfortable around, they accept us for who we are yet challenge us to be better, they help us get through difficult times and stick …

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Word Press Technicians In High Demand

The "O" in oDesk stands for outsource. As in outsource the coding to India. It's interesting to see which skills are being outsourced. It's clear from oDesk's data that Word Press skills are in great demand. Tom Johnson, a geek who writes copy and code says he can't keep up with the demand for custom Word Press sites. "It's easier to make money through your technical skills rather than through copywriting," says …

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Small Teams of Reporters Doing Big Things

Jeff Bercovici who writes a blogumn called "Mixed Media" for Portfolio, mentions an interesting new media startup called Prism that's being put together by Merrill Brown, founding editor of MSNBC.com, and some of his cohorts. The mission of Prism, according to Brown, is "to develop a platform that would make it easy for a potential publisher in a large market to launch a website," one that would, through a mix of …

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