Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble.
Their beer’s pretty good too.
By David Burn
Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble.
Their beer’s pretty good too.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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I’d be interested to hear why you like this tagline. I like it too, but I don’t really know why. It doesn’t make sense to me. But maybe that’s part of the point.
Hi Todd,
Maybe if it said “WHEN beer speaks, people mumble” it would communicate more directly. Anyway, I like it because it’s spot on and memorable.
A great wine or a great beer does speak. It says, “I’m great!” And after one has a number of these great speaking beverages, one’s elocution typically falls off even when the mouth still moves.