The AdPulp spotlight has landed on Portland's Ace Hotel before. I believe the following naughty Santa price-saver email gives us cause to look again. …
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Community Reporting Is Still A Backbone, But It Belongs To Someone Else Now
Hyperlocal is heating up. MSNBC.com this summer acquired EveryBlock, which feeds crime reports, restaurant health inspections and other data to news organizations' Web sites. AOL Inc. recently acquired the local-news network Patch. According to The Wall Street Journal, CNN will begin to republish Outside.in dispatches on its own Web site--the biggest push into local news so far by one of the most popular national …
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Digerati 3 – Adverati 7 In The First
Brian Morrissey of Adweek has been reading the latest report from Forrester so we don't have to. Forrester Research conducted a "state of interactive agencies" survey of about 100 global interactive marketers. It found just 23 percent believed their "traditional brand agency" is capable of planning and managing interactive marketing activities. About 46 percent did not believe them capable, with the rest neutral on …
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Wonder What’s Going On In The Kitchen? No Need.
To help launch Damico Kitchen & Osteria in the Chambers Hotel in downtown Minneapolis, Brew Creative placed cameras in the kitchen and streams the images live and uncut every night at damico-kitchen.com. They're also beaming the images to a massive screen in the courtyard of the hotel, which is visible to traffic, and pedestrians along Hennepin Avenue, Minneapolis' busiest thoroughfare. Regarding this so-called …
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Santa Wrestling
Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola's long white beard this Christmas. illustration by Steven Noble Created by Sell! Sell!, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman's boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red …
I Know You Write Copy, What Else You Got?
Steffan Postaer, a copywriter (and agency exec) with two novels to his credit, just published a poem I wrote five years ago in his Rogue's Gallery. Postaer says, "The Rogue's Gallery is not a commercial gallery. Nor is it a beauty contest. The Rogue's Gallery is a place where creative advertising people can show their work and appreciate the work of their peers." If you have something to contribute, send your best …
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Rabbit Holes Discovered In Philadelphia
Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes for Breakfast] …
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Have You Hugged Your Freelancer Today?
Scott Goodson, founder and CEO of StrawberryFrog reflects on his agency's use of freelance talent, and how it differs from the way mainstream agencies hire freelancers. We worked with some of the best talent - all out of courage while the corporate agencies used them out of fear, never willingly admitting that they had freelancers on the payroll. No more. Freelance is flying and it's totally mainstream. It's big. …
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