Community Reporting Is Still A Backbone, But It Belongs To Someone Else Now

Hyperlocal is heating up.
Picture 5.png this summer acquired EveryBlock, which feeds crime reports, restaurant health inspections and other data to news organizations’ Web sites. AOL Inc. recently acquired the local-news network Patch. And now is partnering with
According to The Wall Street Journal, CNN will begin to republish dispatches on its own Web site–the biggest push into local news so far by one of the most popular national news outlets in the country. CNN and other Turner sites had nearly 64 million unique visitors in October, according to comScore Inc. points to AdPulp content from time to time, so maybe our work will now find it’s way to Interesting…



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.