Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola’s long white beard this Christmas.
illustration by Steven Noble
Created by Sell! Sell!, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman’s boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red outfit much championed and featured by Coca Cola.
Vic Polkinghorne, creative director of Sell! Sell!, commented “Fentimans make great soft drinks but they’re in a market that’s dominated by big brands and heavy spenders. To make their budgets work as hard as possible they need something cheeky or provocative to help them cut through the blizzard of Christmassy nonsense that’s spewed forth at this time of year”.
By the way, “Reet” is Northern English slang for “right.”
—
I started drinking Fentiman’s earlier this year at Meat Cheese Bread in Portland and I have to say I’m hooked on this brand’s botantical, effervescent soda. If you haven’t had one, try one. Fentiman’s is that good.
Santa Wrestling
December 8, 2009 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
