Far better than a precise plan is a clear sense of direction and compelling beliefs." - Dee Hock Dee Hock, founder and former CEO of Visa International, has some interesting ideas about chaos theory and organizational democracy. Here's a passage from an old Fast Company article on Hock: Command-and-control organizations, Hock says, "were not only archaic and increasingly irrelevant. They were becoming a public …
Stop Searching The Intertubes For B-Roll – Here It Is
P.S. The First Democratic Pronunciation of A Brand
In July, we took note of Pepsi's unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo. …
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Keep Uninformed Opinions Disguised As Rational Thinking Away From My Advertising
Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn't it common knowledge that consumers are motivated more by emotion than reason? Isn't that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments in testing scenarios? As soon as we ask consumers what they think of something, they stop being …
Elf Yourself
Seasons greetings from Darby, Lucy and me. Send your own ElfYourself eCards …
Martin’s MVP Honored By One Club
"Design is thinking made visual." -Saul Bass Mike Hughes, of The Martin Agency, and the late Saul Bass, a graphic designer and Academy Award-winning filmmaker, will be inducted into the One Club's "Creative Hall of Fame" at The Metropolitan Club in New York City on Thursday, March 4, 2010. Mary Warlick, Chief Executive Officer of The One Club, says, "The 2010 inductees both add tremendous prestige to the Creative …
Whatever You Do, Crush It
ABC Radio's Dan Patterson asked Gary Vaynerchuk of WineLibraryTV some questions about Crush It, his first book in a ten-book deal. The radio interview provides a good overview on the book, which aims to provide a blueprint for others seeking Vaynerchuk-like success on the social Web. I read Crush It today in one sitting. It's a quick read, a bit basic in places, but inspirational in others. I like his passion and …
Where’s the Creativity In Wine Advertising?
I spent some time this morning with Wine Spectator and while the magazine offers some interesting editorial like "The Top 100 Most Exciting Wines of 2009," the ads don't stand up. It's just one beauty shot of the bottle after the next. In fact, the strategy is so stale it would be relatively easy to stand out in a crowd like this. Simply refuse to show the bottle. Heresy, I know. Relying on the hero shot of the …
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