One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with fascinating stories. My new ebook—Ad Brains: Conversations with Advertising's Icons, Rebels, and Rulers—captures some of these stories. Ad Brains is now available for $10 from Amazon.com, Kobo.com, Barnes & Noble, and Apple Books, and Google Play. All …
The Machines Have Moved In. The Machines Have No Feelings.
I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. But is that good enough today? Can machine-generated words move customer automatons to respond favorably? Can an AI copywriting platform (that …
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Ad Chatter Featuring Sean Looney of Looney Advertising
This episode of Ad Chatter features a revealing conversation with Sean Looney of Looney Advertising in Montclair, New Jersey. Sean and his wife Debbie Looney started the agency more than 20 years ago. Today, Looney is one of the industry's fastest-growing agencies in the industry and we ask Sean what his secret is. The short answer is Looney believes in a healthy work-life balance. They also believe in …
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Young Love Interrupted By A Taco
Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. https://youtu.be/IzNO5UgRiow Is this spot funny? Is it empowering for young women? Is it additional proof that we're mostly incapable of living in the moment? Is it a good way to sell more tacos? I'm open to …
Facebook Rebrands, The Company Is Now Known As ‘Meta’
Remember Second Life? Facebook didn't buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word 'Facebook' now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark Zuckerberg’s commitment to creating immersive virtual experiences or a so-called 'metaverse'. The …
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Agency Habitat in Fort Worth, Texas Is Making Bold Moves
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …
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Carhartt Wants America’s Workers To Be “Fit For The Next Frontier”
In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage – with more than 3.2 million skilled trade jobs sitting open as of August 2021? While the Biden administration is busy selling their "Build Back Better" vision for the future, Carhartt is rallying America’s workforce and inspiring people to claim these good jobs with its new "Fit For …
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Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It”
Go ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O’Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O’Lakes products you choose to consume, the better things will be for the 1,000 dairy farmers that supply their raw milk. https://youtu.be/F7Uec3u0mdk Directed by …
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