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David Burn

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It’s A Free Country (Provided You’re Not Confined To A Cubicle)

Holding companies are the bane of the creative agency's existence. Sell to a holding company and become like the bean counters themselves—that's the not totally undeserved rap. Thankfully, there is another way. Your agency can remain independent, like Butler Shine Stern & Partners in Sausalito. Then you can choose to do whatever the hell you want. BSSP Celebrates 4th of July from BSSP on Vimeo. Hat's off to …

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A Child’s Pain Is The City’s Pain Is The Nation’s Pain

The kids who rely on Youth Ambassadors in Kansas City are in the line of fire today. In other words, the kids are not currently living a storybook childhood. Perhaps, that's why these animated tales from VML contain such awesome power. The agency is presenting some of the harshest truths about our culture in a way that makes the content accessible and incredibly compelling. Is there any doubt that poverty …

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Juan & Juan Wax On About Wine

Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. https://youtu.be/J8va6GlaY9I https://youtu.be/EvL5rIyS6yg I like the down-to-Earth approach here. Wine is an agricultural product. There's nothing for anyone to get snooty about. Plus, …

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O, Say Can You Swim?

Swimming is one of the best exercises known to man and an essential survival skill. It's also a lot of fun. Appearing online, on social media and in swim clubs across the country, these posters are part of the USA Swimming's "Swim Today" campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages …

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Like Lions, Hard Truths Are Hard To Come By

Photojournalism is a beautiful documentary art and a much-needed pursuit in today's mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world's best photojournalists. The newspaper's ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. https://youtu.be/zs4-rb0f7HI The combination of the photojournalist's …

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Will Ad People Ever Willingly Walk Away from False Idols?

Most advertising award shows are expensive navel-gazing affairs that miss the mark badly, which is particularly woeful news for an industry that prides itself on driving results from targeted marketing. Given the problem, I was encouraged to learn that Wieden + Kennedy had recently considered giving up award shows. That would have been a brave thing for them to do, and it would have made a beneficial impact …

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Command and Control Is for 20th Century Egotists, Not 21st Century Marketers

Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here's a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew Essex, former chief executive of the influential creative agency Droga5, and author of a new book, …

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