from USA TODAY: Billionaires Bill and Nancy Laurie angered University of Missouri fans, students and alumni by naming the new sports arena on campus after their daughter Paige, who did not attend Mizzou. The couple were given the naming rights after donating $25 million toward the $75 million athletic complex. Nancy Laurie is the daughter of the late Bud Walton, co-founder of Wal-Mart Stores Inc. Then, last week, …
Helping Corporations Listen And Learn
British marketing consultant, James Cherkoff, has written an eloquent piece for companies trying to figure out this whole blog thing. here are some excerpts: "Imagine a room with tens of thousands of your customers talking about your company and your products. …
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I’ll Have Whatever Heidi’s Having
New York Daily News reports that German supermodel, Heidi Klum is McDonald's newest celebrity spokesperson. Klum joins Justin Timberlake and Beyonce as corporate mouthpieces for the fast-food giant. Klum is also the spokeswoman for Target stores and Birkenstock shoes. "Heidi is the best partner. She's a young mother and represents modern lifestyle," said McDonald's spokesman Alexander Schramm. Klum, who gave birth …
Canadian Blogger Up For Auction
Prominent blogger, Jeremy Wright, is auctioning himself on eBay. The move is designed to raise the profile of blogging as well as to provide companies with an industry expert to guide them. "Blogging gives your customers a real view into your company in ways that newsletters and seminars simply aren't able to do." says Jeremy Wright, who writes the popular Ensight business and technical blog, which is read by more …
Once You’re The Real Thing It’s Hard To Pretend
"Candidly, our advertising has not been as consistently effective as it needs to be." -Chuck Fruit, Coca-Cola's Chief Marketing Officer Coca-Cola issued a manifesto for change earlier this month. Admitting that they have under-invested in some of their core brands, the soft drink giant is prepared to spend an additional $400 million on advertising in the coming year. "Through innovation, leadership and execution, …
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Policing The Language — A New Corporate Responsibility
Red Herring reports that eBay has banned the N-word. The new eBay policy is clear: …
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Samantha Wouldn’t Put Up With This Treatment
American actress, Sarah Jessica Parker, is helping Unilever sell soap. But Orthodox Jews in Tel Aviv aren't having it. Within 24 hours of the billboard's unveiling, Unilever was contacted by one of Israel's senior rabbis with a threat that if the offending image was not removed, then the ultra-Orthodox community would receive orders to boycott the company's products. A compromise seems to have been struck. The "Sex …
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Now Men Can Piss On The Ads They Hate
from the Wizmark web site: Discover Wizmark, the interactive urinal communicator, its advertising you can't help but look at. …
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