American actress, Sarah Jessica Parker, is helping Unilever sell soap. But Orthodox Jews in Tel Aviv aren’t having it. Within 24 hours of the billboard’s unveiling, Unilever was contacted by one of Israel’s senior rabbis with a threat that if the offending image was not removed, then the ultra-Orthodox community would receive orders to boycott the company’s products.
A compromise seems to have been struck. The “Sex In The City” star has had her shoulders covered and her patented short dress considerably lengthened.