I’ll Have Whatever Heidi’s Having

New York Daily News reports that German supermodel, Heidi Klum is McDonald’s newest celebrity spokesperson. Klum joins Justin Timberlake and Beyonce as corporate mouthpieces for the fast-food giant.
Klum is also the spokeswoman for Target stores and Birkenstock shoes.
“Heidi is the best partner. She’s a young mother and represents modern lifestyle,” said McDonald’s spokesman Alexander Schramm.
Klum, who gave birth to a girl in May, admitted a taste for junk food long before landing her McDonald’s gig. “I like to be healthy and eat well, but I also like to have a good time and have an occasional glass of wine or French fries,” Klum said in an interview earlier this year with the London newspaper the Mirror.
Her Victoria’s Secret’s colleague Gisele Bundchen might be a little jealous of Klum’s new job, especially if it includes free Big Macs. Bundchen was discovered by a talent scout for the Elite modeling agency while eating a Big Mac at a McDonald’s in Brazil.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.