Woodford Reserve, a super-premium small batch bourbon is the official bourbon of the Kentucky Derby. According to Adweek, a new campaign from Arnold will tout this relationship. But what's more exciting is this spirit's bond with its best customers, a relationship fed by premium event marketing. The Woodford Reserve Bourbon Academy For the third year in a row, we are excited to offer our friends the opportunity to …
Market Segmentation Creates Agency Fragmentation
from Lewis Lazare: Convinced the gay and lesbian market is one of the largest untapped audiences in the communications marketplace, public relations giant Fleishman-Hillard on Monday announced it is launching FH Out Front, a dedicated practice aimed at that community. The lesbian, gay, bisexual and transgendered audience is estimated to encompass as much as 10 percent of the United States population with an estimated …
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Goat
from the Chicago Tribune: The growing demand for goat meat in metropolitan New York has provided a boost for farms that are worlds away from Queens Discount Halal Meat, geographically and culturally. Despite New Holland's relative isolation in rural Pennsylvania, farmers from as far away as Texas ship their goats here because of its relative proximity to major East Coast cities. According to the most recent Census …
This Time Modernista Is Way Off The Mark
Have you seen the new Hummer ad where the mom drives her boy to his first day at his new school? Mom is worried, but the kid is not. He jumps out and casually walks past all the gawking students. He even manages a "Whazzup?" But the kids barely notice him. They are all drooling over his mom's truck. So, if you want your kid to be safeguarded from bullies drive a Hummer. It creates instant respect, or street cred, and …
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Today’s Teens Are Totally “Clueless”
from the Washington Post: Brandon Singleton was 8 when he first saw the movie "Clueless," and it changed his life. He was entranced by the paradise of teenage consumption that the 1995 film portrayed, a Hollywood world of valet parking and designer duds. So when he entered Suitland High School in Prince George's County four years ago, he was determined to make it his reality. Now 17, he wears Armani sunglasses inside …
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Modern Day Horatio Alger Cherry-Picked For Commerce
from the Chicago Tribune: President Bush today chose Carlos Gutierrez, a native of Cuba who rose from truck driver to chief executive officer of Kellogg Co., to be Secretary of Commerce. "Carlos's family came to America from Cuba when he was a boy," Bush said in the Roosevelt Room. "He learned English from a bellhop in a Miami hotel and later became an American citizen. When his family eventually settled in Mexico …
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Anti-Corporate (And Anti-American) Activists Go For The Jugular
The Guardian and Johnnie Moore have brought our attention to a unique, and complicated, new method to bring harm to corporations with questionable human rights and environmental records. from The Guardian: An anti-capitalist former stockbroker and the son of Sir James Goldsmith have launched an audacious attempt to halve the value of Coca-Cola's shares. The radical activist Max Keiser has joined forces with the …
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Dumb Asses Thwart Retail Sales
We reported earlier in this space that The Bad Ass Coffee Company was being given a hard time in puritanical Antioch, Il. Chicagoist and The Trib now report that the franchisee has withdrawn his lease after the Antioch Village Board passed a resolution 5-1 that read in part: "The shop's name is found to be utterly vulgar, to be highly offensive to the ordinary moral sensibilities of this community and to be repugnant …
