Anti-Corporate (And Anti-American) Activists Go For The Jugular

The Guardian and Johnnie Moore have brought our attention to a unique, and complicated, new method to bring harm to corporations with questionable human rights and environmental records.
from The Guardian: An anti-capitalist former stockbroker and the son of Sir James Goldsmith have launched an audacious attempt to halve the value of Coca-Cola’s shares.
The radical activist Max Keiser has joined forces with the editor of the Ecologist magazine, Zak Goldsmith, to launch a hedge fund that will donate the profits from short-sales in Coke’s stock to the “victims of Coke’s business model in places like India and Colombia”.
Mr Keiser, founder of activist website Karmabanque.com, believes the stunt will reduce Coca-Cola shares from their current value of $41 (

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.