This Time Modernista Is Way Off The Mark

Have you seen the new Hummer ad where the mom drives her boy to his first day at his new school? Mom is worried, but the kid is not. He jumps out and casually walks past all the gawking students. He even manages a “Whazzup?” But the kids barely notice him. They are all drooling over his mom’s truck.
So, if you want your kid to be safeguarded from bullies drive a Hummer. It creates instant respect, or street cred, and if any punks get out of line, you can always rev the engine and threaten to run over their parent’s puny little cars.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.