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David Burn

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Earth To Network TV: All Advertising Is Advocacy Advertising

from The New York Times: The United Church of Christ, one of the nation's most liberal Christian denominations, accused CBS and NBC yesterday of rejecting a commercial it had produced about religious tolerance, which included an implication that other denominations did not welcome gays, because the networks feared hostile reactions from conservative political and religious groups. The networks said they turned down …

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Little Blue Packets Take Little Yellow Packets To Task

from Chicago Tribune: Unable to ride the growth in the popularity of artificial sweeteners, the Chicago-based distributor of Equal finds itself in a desperate fight to regain lost market share, resuscitate falling sales and come out strong against its competitors in new markets. Last Friday, Merisant filed a lawsuit against Splenda-maker McNeil Nutritionals, a unit of Johnson & Johnson, alleging its rival's …

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Will The Real Kevin Roberts Please Stand Up

I have not read the book Lovemarks, which may be the reason I simply do not understand the frustration certain bloggers feel in regards to its message. Their main gripe seems to be that it's just more old-fashioned branding mumbo jumbo dressed up in a cute new outfit. Maybe it is. Until I read it, I can't say. Here's what I can say. Kevin Roberts is no dummy. He's leads a worldwide organization of 7000 …

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Join The Conversation Or It Will Go On Without You

Rebecca MacKinnon, a "recovering TV reporter-turned-blogger" is rightfully concerned about the fifth Iranian blogger to be arrested in the past two months. Honestly, I'm surprised the number is not higher. And what about China? How many emerging web voices are they prepared to extinguish? Since this is not a political blog, I'll bring the conversation back to business. A number of bloggers, myself included, are …

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Why Buy Media When You Can Become The Media?

from New York Daily News: "Universal Music Group and cable provider EchoStar are making music together. In a first for a major record label, Universal Music is in talks with the satellite giant to start a music channel, sources told the Daily News. The yet unnamed MTV-challenger is set to launch early next year on EchoStar's Dish Network. It will feature artists from Universal's roster - including superstars U2, …

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Denton Dobkin Dominate The Blogosphere

Taking a page from Nick Denton's Gawker Media Empire playbook, Jake Dobkin, publisher of Gothamist has a nice little publishing business of his own. Actually, it's not so little. Gothamist receives 30,000 unique visitors a day. And the model has spread to Chicago, LA, San Francisco, DC, London and Toronto. More proof that people love tabloid-style reporting on blogs. The technologist at rest. Here's a recent writing …

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Pro Golfer Takes A Page Right Out Of Kournikova’s Book

from Business Week: With rare exceptions, the women of the Ladies Professional Golf Assn. are not the sort of half-dressed hotties who fill the pages of mens' magazines like FHM. Then there's Natalie Gulbis. Gulbis' decision to pose for FHM wasn't one she came to alone, however. A PR firm, retained by the LPGA, aided in soliciting the shoot, as it did an offer for Gulbis to appear on Howard Stern's radio gabfest. …

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