Adpulp
Advertising News and Know-How
By David Burn
from Forward Markets: I have been following various ongoing blogosphere conversations (mainly at gapingvoid, adpulp, johnnie moore and random others) about how markets, marketing and advertising are changing with the times. …
Continue Reading about Persuading Marketers To Tell The Truth →
By David Burn
Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company. American Apparel …
By David Burn
American Apparel is a vertically integrated manufacturer, distributor and retailer of T-shirts and related products. All of our garments are cut and sewn at our 800,000-square-foot facility in downtown Los Angeles. We are trying to rediscover the essence of classic products like the basic T-shirt, once an icon of Western culture and freedom. Our goal is to make garments that people love to wear without having to rely …
Continue Reading about Outstanding Mission Statements: Fifth In A Series →
By David Burn
from Chicago Tribune: Kraft Foods has agreed to purchase two corporate jets from its parent, Altria Group Inc., for more than $47 million, according to a filing with the Securities and Exchange Commission. Donna Sitkiewicz, a spokeswoman for Kraft, said the planes are not new acquisitions and have previously been used by Kraft. Kraft is purchasing a 3-year-old Gulfstream IV-SP for $27 million and a 1-year-old …
Continue Reading about Plus All The Snack Food You Can Eat →
By David Burn
Rubin Postaer + Associates' Chicago office is merging with Euro RSCG Chicago. The Santa Monica-based agency will keep a field office in the Chicago market in order to help service its Honda and Acura business. The remainder of accounts, and staff, are headed to Euro RSCG in a move that seems likely to benefit all parties. Larry Postaer and Gerry Rubin are the founders and principals of RPA. Steffan Postaer, president …
By David Burn
from Scobelizer, Microsoft's Geek Blogger: "Hi Bill. I've been thinking about how to make Windows Media cool. You know, cooler than wearing white headphone cords. Open source the product development. Start a weblog. NOW. Get the person who runs the team to start a blog. NOW. Or fire him/her. I'm serious. Make it as cool as the King Kong blog. Put EVERYTHING up on that blog. Videotape every meeting. Every design …
Continue Reading about It’s Going To Take More Than A Blog To Make Windows Media Cool →
By David Burn
"The best corporate bloggers are probably going to be grown organically from inside of the organization and are going to need little to no need for outside help because they'll come to it the way we have all come to it: they read blogs, they get curious, a friend shows them the basics or they just figure it out, they fall in love with it and they're off and running. The whole point of blogging is it's dead easy. On …
By David Burn
from Mr. Little's web site: Tony Little has taken casual footwear to the next level with new Cheeks …
Continue Reading about Yo Tony, Easy On The Exclamation Marks! →
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