Poaching Hilton’s Signal

This post is brought to you courtesy of Hilton Garden Inn.
Allow me to explain. We checked in to Marriott’s Fairfield Inn in Lancaster, PA last night, mainly so I could rack up more Marriott Rewards points. But also, because I knew they offered complimentary wireless internet–a blogger’s must have.
This morning as I powered up my trusty clamshell iBook–hey, I’m old school–imagine my surprise (and delight) at instantly seeing a WiFi signal, but not from our host as expected, but from the competitor directly across the street.
Whatever works.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.