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David Burn

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Habitat and BETC São Paulo Kill Deadly Mosquitos Before They Hatch

Problem: The proliferation of the Aedes Aegypti Mosquito in Brazil, the carrier of such harmful diseases such as Zika, Dengue, Yellow Fever and Chikungunya. Solution: Habitat For Humanity and BETC São Paulo teamed up to create an innovative way to attack the mosquitos. https://youtu.be/TvUIOxxuLZI The posters dissolve during the rain, releasing a powerful yet environmental friendly larvicide that kills the …

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Social Media Managers Are Brand Activists, Not Chorus Girls

Wired's Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent of social media workers self-identify as women on the salary …

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The Healthy Choice: Kim Olson for Texas Agriculture Commissioner

The economic impact of the food and fiber sector in Texas totals more than $100 billion annually. Ag is big business in the Lone Star State; therefore, the Texas Agriculture Commissioner is an important decision maker and public official. According to the Texas Tribune, Sid Miller’s first term as Agriculture Commissioner has been marked by numerous high-profile controversies that cost him the support of some key …

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Dermodex Makes “Baby Book” To Celebrate and Highlight the Need for Adoption

Late adoption in Brazil, as elsewhere, is rare. People want babies. Today, 92% of children who are waiting for adoption in Brazil are over seven years old. However, of the 37,000 parents who want to adopt, only nine percent welcome children of that age or older, according to data from the National Justice Council. To bring attention to the adoption cause, Dermodex brand, a specialist in diaper rashes, and BETC …

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#ThrowbackThursday: DDB’s Ads Kept President Johnson in The White House

Fear sells and right now Americans fear their shadows. Some fear the government, while others fear another civil war. Parents from coast to coast fear for the lives of their children every time they attend public school, church, or enter a movie theater. All this fear-based negativity is a disgusting and deeply unAmerican trend. To reverse the river, it may require the Democratic Party to relearn the basics of …

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Data Is The Machine-Fed Marketing Narcotic…Drip, Drip, Drip

"Data excite advertisers." What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. "Addressable advertising." Help us, Lord. Tracking digital movements of the people in a target demographic is not the same …

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Lupe Valdez for Governor of Texas

Following Tuesday's run-off election, former Dallas County Sheriff Lupe Valdez is now the Democratic Party's nominee for Governor of Texas. She has an incredible story. Her rise to political prominence is not the same route that the long line of white male Texans took to the office. https://youtu.be/3yl-h6lZBMU To become the political leader of the Lone Star State, Valdez will need to beat Republican …

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