from The New York Times: Against the backdrop of the Macworld Exposition in San Francisco this week, a series of legal actions filed by Apple Computer over the last month highlights the difficulties of defining who is a journalist in the age of the Web log. As part of a lawsuit filed by Apple in Santa Clara County Superior Court on Dec. 13, the company obtained a court order allowing it to issue subpoenas to …
Stars Adding “Brand Ambassador” To Already Weighty Resumes
According to Brandweek, New York-Swiss luxury watch brand TAG Heuer has named Uma Thurman, tennis champ Maria Sharapova and Nascar star Jeff Gordon "brand ambassadors" in the next evolution of the "What are you made of?" campaign. The three join Tiger Woods in representing the brand. In addition to being featured in print and outdoor ads, the ambassadors will participate in new product development and public …
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Amstel Light Flips For Freestylers
According to Promo Magazine, Amstel Light, the largest selling imported light beer in the US, has signed once again to sponsor the U.S. Freeskiing Tour. This is the third time Amstel Light has sponsored the tour. The brand will also sponsor the Amstel Light Free Skiing Sweepstakes, each week for 13 weeks ending March 18. Two grand-prize winners will get two universal adult ski passes for one of any 200 participating …
Free Hot Chocolate (But Don’t Call It That)
Hot chocolate lovers can stop in to their local Starbucks this Thursday from 4:00 to 5:00 pm for a free sample of Chantico drinking chocolate, the beverage chain's latest creation. According to Starbucks, the name …
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Record Label Takes It Up A Notch
Martin Cortez points to this outdoor board placed by Champaign, IL-based hip hop label, Up A Notch Records in the name of a fictional parents organization, Coalition of Responsible and Attentive Parents (C.R.A.P). The label then encouraged a student group, Urbana Champaign Hip Hop Congress to deface their media placements, which was quickly done. Whether members of the student group feel like pawns, easliy …
Newspapers Use Intrusive Marketing To Boost Numbers
Across the country each week, more than 1.6 million people who are not on newspaper subscriber rolls are being delivered copies that did not cost them a cent - but they are still being classified as paying customers, an analysis by The New York Times has found. The papers, which are typically paid for by advertisers, are delivered by small and large dailies across the country, including The Miami Herald, The Wall …
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Lawyer Says, “Don’t Call Us Fat.”
Dear Brandweek, Your article, "Kellogg Wakes Up Eggo with New SKUs, Design," (Brandweek, Dec. 13), contains a factual mischaracterization of Pillsbury Waffle Sticks with Dippin' Cups. Pillsbury Dunkables Waffle Sticks with Syrup Cups, as our product is now called, do not contain 30% more fat than Eggo Original French Toaster Sticks. Eggo Original French Toaster Sticks have six grams of fat per 90-gram serving. …
GM Driving Force In Corporate Blog Development
Neville Hobson, a Brit living in Amsterdam, points to GM's new FastLane blog. Hobson writes, "This is the first 'mainstream' Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tremendous step. All the elements you'd expect to see in a blog are present - comments, trackbacks and RSS feed. Welcome, GM!" According to GM, "The FastLane blog is where …
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