Marketing guru, prolific author and blogger, Seth Godin, says, “If I were the CMO of Verizon, I’d fix the call centers. I’d fire people with a lousy attitude who aren’t afraid to share it with a customer. I’d reward the great ones (like the installer who came to my new office last week) and figure out how to get every one of their thousands of people to understand that THEY are the marketing department. And I’d shut down the outbound phone spam center immediately.
Until that happens, the CEO is the CMO, no matter what the title says.”
Which reminds me how important it is to do work for companies that make products or offer services you actually believe in and use.
